Saturday, 11 September 2010


So...if we were to invest a little more into the 'Fashion-as-Health' metaphor, (which is relevant because everything this summer has been surgery related - have you seen the Stella McCartney cape from her AW10 Collection? And did you know that your prescription will take 2-3 days?) then you could say that fashion is experiencing a much needed detox. It seems really, since the photographic pixelated prints of Autumn/Winter 09 and the drawn out horror of completely unnecessary sandals, that we have been undergoing a bit of a fashion breakdown. Basically, Spring Summer'10 had an overdose and sympathetic designers and buyers have sent her packing to an exclusive 'retreat' where she, Grace Jones and possibly 'H' from Steps will reflect on bad habits whilst drinking white tea over muslin tablecloths.

Anyway, the important thing is that the detox is underway. To most people, this means a time of discipline after a period of over-indulgence. You cut out carbs, drink a lot of nettle tea and eat copious amounts of spinach. The fashion equivalent follows the same principle. Strip back to things that are good for you. Perfect tailoring, classic archive pieces that have been tried, tested and applauded, fabric that speaks for itself and items that don't need 200 studs and a zip on each shoulder to look designed.

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